Tip 1: “Have your kids start a book club, where they make advertisements or make presentations about their favorite books.”

Tip 2: “This year, I started putting coupons for a free book from the next book order in my treasure box. They were a big hit. I just used my Bbonus Points to get the books. I attach the coupon to a flyer with a note asking the parent to help their children choose a book for $4 or less, and send it home. Most parents will buy at least one more book.”

Tip 3: “I look at the flyers with my Elmo. That way the kids get excited about the choices but don’t have their own papers in hand to shuffle and chaotically discuss. The kids go home so excited about this book or that book, and I’ve always had at least three kids bring back an order the next day.”