Scholastic Read For 2007 is a great opportunity to involve parents and members of your local community in your school reading event.

Who to Invite | Getting Media Coverage | Getting Parents Involved

Getting Media Coverage for Your Event

Here are some helpful tips to help you get news coverage for your Scholastic Read For 2007 classroom events, and to let your community know how important reading is to your students!

Getting the Press and Community Involved
Information for Reporters

Getting the Press and Community Involved

• Be sure to get approval from your school/principal in order to let media attend your event.

• Get approval from the parents of your students. Have the parents sign a release/permission form that allows students to be photographed or filmed by the media. Your school can give you guidance on what is required.

• Have a parent or a student teacher help you compile a list of local daily newspapers, community papers, television stations, and radio stations in your area.

• Contact the education editor, metro editor, and/or child youth editors at the papers. Contact the news producers and/or assignment editors at your local television and radio stations. Let them know what your class will be doing. Invite newspaper photographers and news camera crews to cover your classroom event.

• Follow up with the press over the coming weeks. Compile a list of the names and phone numbers of the press that will be attending your event.

• Check with your school principal to coordinate security for your Scholastic Read For 2007 event. Make sure security has the names of the press people who are planning to attend; if a reporter comes to cover your event who is not on the list, ask him/her to show press credentials. Perhaps a parent can help you by escorting the press from the main entrance to your classroom or auditorium.

• Be sure to send Scholastic any newspaper articles or video clips from the event (Scholastic Inc., 557 Broadway, New York, NY 10012 Attn: Corporate Communications).

  We wish you a successful event!
  

Back to top

Information for Media

• Scholastic Read For 2007 is Scholastic's seventh annual reading campaign encouraging children all over the world to celebrate the joy of books by reading together on Friday, December 8, 2006.

• Scholastic Read For 2007 is a worldwide initiative in which millions of children, parents and teachers around the globe will take a day to celebrate the importance and joy of reading.
• On this day, classrooms around the world will observe Scholastic Read For 2007 by inviting parents and special guests to read to them, reading individually, dressing as favorite book characters, acting out skits, sharing their best-loved books, and creating other fun reading-focused activities.
• Last year, more than 1 million children and 24,000 teachers—in all 50 U.S. states and more than 37 countries internationally — participated in Read For 2006. In the U.S., 49 Gubernatorial First Spouses served as Ambassadors of Reading, leading statewide reading celebrations in their communities.
• Parents, teachers and children can log-on to the official Scholastic Read For 2007 website at www.scholastic.com/ReadFor2007.

  
  

Back to top