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Democracy Plaza
About Scholastic Democracy for Kids

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About Scholastic Democracy for Kids

At this important time in America's history when all eyes are focused on the race for the presidency, Scholastic, the global children's publishing and media company, will present an interactive, educational experience, Scholastic Democracy for Kids, to help children learn about their rights and responsibilities in a democracy. Scholastic Democracy for Kids is part of Democracy Plaza, a 17-day outdoor exhibition in New York City's Rockefeller Plaza from October 20 through November 5, 2004. As the exclusive education partner of Democracy Plaza, Scholastic is joining Bank of America, NBC Universal and Tishman Speyer Properties to celebrate democracy, citizenship and the electoral process. Scholastic Democracy for Kids is also available for parents, teachers and children nationwide at

Throughout the 17-day event, Democracy Plaza will serve as the backdrop for NBC News' Decision 2004 coverage on network programs, MSNBC, CNBC, Telemundo, and owned and affiliated stations of NBC.

NBC's programming in the weeks leading up to November 2 will also include a special broadcast for children, anchored by Brian Williams in conjunction with Scholastic, which will air on the Saturday before the election.

Visitors to Scholastic Democracy for Kids will have many hands-on opportunities to learn about and exercise their rights and responsibilities as United States citizens including:

  • The "Living" Flag — Kids of all ages can practice their right to express themselves freely through a giant "living" flag, whose stripes will be comprised of a collection of children's drawings and letters addressed to the President. Visitors to Scholastic Democracy for Kids can create their own message to the leader of our country, offering their wishes for a better world and their ideas on what makes a great leader, and add that message to the "living" flag.

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  • Scholastic Election Poll — Children too young to go to the polls on Election Day can exercise their right and responsibility to vote by casting a ballot for their Presidential choice in a special online Mock Election Poll at Scholastic Democracy for Kids. Voters will be able to view tabulated results immediately so they can see how their choice stacks up against their peers.
  • Scholastic Stage — Children and adults alike will enjoy learning about the democratic process with lessons taught by popular Scholastic characters: Clifford the Big Red DogTM will apply his "10 Big Ideas" to the political process; Maya & MiguelTM, stars of a new animated series on PBS Kids Go!, will premiere their Election Day program, "Politics Unusual;" Miss FrizzleTM from "The Magic School Bus®" will discuss citizens' rights and responsibilities; and Geronimo Stilton, mouse reporter extraordinaire from the monthly book series, will teach children about freedom of the press. For a complete schedule of events at the Scholastic Stage, visit
  • Be Informed!Scholastic Democracy for Kids explains why it's important for citizens to stay informed, and Scholastic will offer a wealth of resources for visitors to learn about our country's history, former leaders and current news on the 2004 Presidential Election. In the comfortable reading corner, children can enjoy an extensive selection of great fiction and non-fiction books from Scholastic, current Scholastic Classroom Magazines for students grades K-12, and daily news coverage at Scholastic News Online (
  • Democracy to Go — To extend children's learning beyond their time at Democracy Plaza, Scholastic will offer visitors creative activities, posters, books and other great giveaways. In addition, children, parents and teachers who are unable to visit Scholastic Democracy for Kids can log on to for information on citizens' rights and responsibilities, free downloadable activities and a suggested reading list.

Scholastic Democracy for Kids represents the climax of Scholastic's yearlong, company-wide coverage of the election process through Scholastic Classroom Magazines, Scholastic Entertainment, Scholastic Book Clubs, Scholastic Library Publishing, Scholastic Trade Books, and Scholastic News Online.

"A central part of Scholastic's mission is to provide children with the information they need to become good citizens—a mission we have carried out for more than 80 years principally through our classroom magazines and books," said Dick Robinson, Chairman, President and CEO, Scholastic. "We are honored and excited to be part of Democracy Plaza which will help inform our country's youth — tomorrow's voters — about our nation's core principles of democracy, freedom and citizenship."

To bring Scholastic Democracy for Kids to even more teachers and students, Scholastic Book Clubs created a "Democracy" educational poster with reproducible student activities that is being sent to more than 160,000 K-6 teachers across the country.

In addition to the interactive Scholastic Democracy for Kids pavilion, children, families and school groups who visit Democracy Plaza will also have the opportunity to see an original, signed Declaration of Independence, full-scale replicas of the oval office and of an Air Force One Fuselage, a Teddy Roosevelt "whistle-stop" era replica railroad car, and an extensive exhibit of photos, mementos and historical artifacts from five noteworthy presidential elections beginning with George Washington.

About Scholastic

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site,