Scholastic Read For 2006 is a great opportunity to involve parents and members
of your local community in your school reading event.
Who to Invite | Getting Media Coverage
| Getting Parents Involved
Getting Media Coverage for Your Event
Here are some helpful tips to help you get news coverage for your
Scholastic Read For 2006 classroom events, and to let your community know how
important reading is to your students!
Getting the Press and Community Involved
Information for Reporters
Getting the Press and Community Involved
- Be sure to get approval from your school/principal in order
to let media attend your event.
- Get approval from the parents of your students. Have the parents
sign a release/permission form that allows students to be photographed
or filmed by the media. Your school can give you guidance on what
is required.
- Have a parent or a student teacher help you compile a list of
local daily newspapers, community papers, television stations,
and radio stations in your area.
- Contact the education editor, metro editor, and/or child youth
editors at the papers. Contact the news producers and/or assignment
editors at your local television and radio stations. Let them
know what your class will be doing. Invite newspaper photographers
and news camera crews to cover your classroom event.
- Follow up with the press over the coming weeks. Compile a list
of the names and phone numbers of the press that will be attending
your event.
- Check with your school principal to coordinate security for
your Scholastic Read For 2006 event. Make sure security has the names of
the press people who are planning to attend; if a reporter comes
to cover your event who is not on the list, ask him/her to show
press credentials. Perhaps a parent can help you by escorting
the press from the main entrance to your classroom or auditorium.
- Be sure to send Scholastic any newspaper articles or video clips
from the event (Scholastic Inc., 557 Broadway, New York, NY 10012
Attn: Corporate Communications).
We wish you a successful event!
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Information for Media
- Scholastic Read For 2006 is Scholastic's seventh annual reading
campaign encouraging children all over the world to celebrate
the joy of books by reading together on Friday, December 2, 2005.
- Scholastic Read For 2006 is a worldwide initiative in which
millions of children, parents and teachers around the globe will
take a day to celebrate the importance and joy of reading.
- On this day, classrooms around the world will observe Scholastic Read For
2006 by inviting parents and special guests to read to them, reading
individually, dressing as favorite book characters, acting out
skits, sharing their best-loved books, and creating other fun
reading-focused activities.
- Last year, more than 1 million children and 24,000 teachersin all 50 U.S. states and more than 37 countries internationally participated in Read For 2005. In the U.S., 40 Gubernatorial First Spouses served as Ambassadors of Reading, leading statewide reading celebrations in their communities.
- Parents, teachers and children can log-on to the official Scholastic Read
For 2006 website at www.scholastic.com/ReadFor2006.
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