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Rate Card
2002 Advertising Rates
| 4C Rate |
1x |
3x |
6x |
8x |
12x |
| Page |
$13,975 |
$13,565 |
$12,880 |
$12,495 |
$12,125 |
| 2/3 |
$10,280 |
$9,975 |
$9,471 |
$9,190 |
$8,920 |
| 1/2 |
$9,585 |
$9,300 |
$8,830 |
$8,570 |
$8,310 |
| 1/3 |
$6,520 |
$6,320 |
$6,000 |
$5,825 |
$5,650 |
| 1/6 |
$4,675 |
$4,535 |
$4,300 |
$4,180 |
$4,053 |
| 2C Rate |
1x |
3x |
6x |
8x |
12x |
| Page |
$12,310 |
$11,940 |
$11,340 |
$11,004 |
$10,670 |
| 2/3 |
$8,960 |
$8,680 |
$8,250 |
$8,000 |
$7,770 |
| 1/2 |
$8,240 |
$7,990 |
$7,600 |
$7,380 |
$7,150 |
| 1/3 |
$5,200 |
$5,040 |
$4,800 |
$4,640 |
$4,500 |
| 1/6 |
$3,680 |
$3,570 |
$3,400 |
$3,290 |
$3,180 |
| B/W Rate |
1x |
3x |
6x |
8x |
12x |
| Page |
$11,270 |
$10,930 |
$10,370 |
$10,070 |
$9,770 |
| 2/3 |
$7,950 |
$7,700 |
$7,330 |
$7,100 |
$6,990 |
| 1/2 |
$7,250 |
$7,030 |
$6,700 |
$6,500 |
$6,300 |
| 1/3 |
$4,200 |
$4,050 |
$3,850 |
$3,750 |
$3,600 |
| 1/6 |
$2,700 |
$2,600 |
$2,470 |
$2,400 |
$2,320 |
Cover Premium Rates
2 Cover earned rate plus ...................20%
3 Cover earned rate plus ...................15%
4 Cover earned rate plus ...................25%
Teacher's Shopping Center
Black & White Contract Rates
| Page |
1x |
3x |
6x |
8x |
12x |
| 1/3 |
$2,920 |
$2,830 |
$2,690 |
$2,610 |
$2,530 |
| 1/6 |
$1,780 |
$1,730 |
$1,640 |
$1,590 |
$1,540 |
Two-Color Premium Rates
| Page |
1x |
3x |
6x |
8x |
12x |
| 1/3 |
$3,920 |
$3,830 |
$3,690 |
$3,610 |
$3,530 |
| 1/6 |
$2,780 |
$2,730 |
$2,640 |
$2,590 |
$2,540 |
Four-Color Premium Rates
| Page |
1x |
3x |
6x |
8x |
12x |
| 1/3 |
$4,420 |
$4,330 |
$4,190 |
$4,110 |
$4,030 |
| 1/6 |
$3,280 |
$3,230 |
$3,140 |
$3,090 |
$3,040 |
Specs: 1/3: 4 1/2" x 4 3/4" or 2 1/4" x 9 3/4"
1/6: 2 1/4" x 4 3/4" or 4 5/8" x 2 1/2"
Catalog Showcase Rates
| 1x |
3x |
6x |
8x |
12x |
| $1,940 |
$1,850 |
$1,750 |
$1,650 |
$1,550 |
Specs: 1/8 page, 4C: 2 5/16" x 2 5/16", 50 words of copy, 430 character maximum.
Classified Rates
| |
1x |
3x |
6x |
8x |
12x |
| One column inch |
$365 |
$350 |
$335 |
$325 |
$315 |
Additional cost
per column inch |
$285 |
$280 |
$268 |
$260 |
$255 |
9/11 point Garamond font condensed. 9/11 headline bold
Spec for 1 column inch: 2 1/4" x 1"
Disclaimer: Publication in not responsible for any errors made to materials not supplied on disk.
Closing Dates
| Issue |
Ad Close |
Mails |
| January/February '02 |
November 11th |
December 26th |
| March '02 |
January 7th |
February 20th |
| April '02 |
February 8th |
March 27th |
| May/June '02 |
March 8th |
April 24th |
| August '02 |
June 10th |
July 26th |
| September '02 |
July 8th |
August 23rd |
| October '02 |
August 12th |
September 27th |
| November/December '02 |
September 9th |
October 25th |
*Material Close 1 week after Ad Close
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